Tshepo Master Electrical is an electrician based in South Africa whose brand identity I developed through the nonprofit Uhambo 8286.
Mood Boards
I created 3 mood boards for Tshepo, each with a unique style. The first one had a very clean black and gold look. It is supposed to be high end and professional. The second one was blue and white with more references taken from the tech industry. The one on the right took his existing colors while adding a more sleek professional look to it, since he said he would like to consider a variant with his old colors. After being presented with all three, Tshepo chose the first one.
Logos
I then created these 3 logos inspired by the first mood board. The first and third use hexagonal shapes like shown in the mood board, however the second one still uses sharp geometry and angles, but with more of a variety of shapes. I presented all three of them in black and white, and he went with the second one.
Business Card
Using the logo and mood boards I had already developed, I created a business card for him to use.
Flyer
The final thing I needed to create for Tshepo was a flyer which listed his experience and services. I used a rough texture and also incorporated more strong geometry in the flyer.
